PRAD dresses Jimmy Choo in translucent metallization

“A glamorous evening gown” for the new “I Want Choo Le Parfum” by PRAD, the French leader in liquid metallization.

The PRAD workshops metallized the iconic bottle in translucent gold. The material and light effects reveal the boldness and glamour of the Jimmy Choo brand.

Aesthetic and virtuous

Chemical engineers have formulated a metallization that guarantees resistance and compliance with the profession's many tests. What's more, the bottle is fully recyclable.

Playful and vibrant

This new Jimmy Choo fragrance embodies “a playful spirit, resolutely glamorous and self-confident”, and features a woody floral amber fragrance, with notes of pear, jasmine and mossy amber.