PRAD celebrates its 50th anniversary

Still a French and independent company, PRAD nowadays specializes in the decoration of recyclable glass and aluminum containers. CAROLINA HERRERA, CHANEL, DIPTYQUE, LALIQUE, PARFUMS DE MARLY and many other prestigious brands are among its clients.

Prad continues to strive for innovation and development, in full compliance with its quality and CSR strategy. To maintain a top level of customer satisfaction, the company develops new technologies for metallization and strengthens its R&D.

PRAD proposes the following key technologies: liquid metallization, lacquering, laser finishing, silk screening, pad printing and hot stamping. Used individually or combined, they allow a wide range of renderings, shades, color and/or material effects, and an extreme precision of patterns.

PRAD relies on its new equipment as well as its environment-friendly industrial practices and processes. They are enhanced by the professionalism and the involvement of its team, aiming at customer satisfaction. The company takes part in the Industry of the future 2.0 program of the Auvergne-Rhône-Alpes region and is an active member of the UN Global Compact Program.

PRAD, the pioneer: In 1972, Gérard and Marie-Anne Béranger created the company which initial vocation was decorating caps of perfume bottles and cosmetic jars. Stimulated by a customer, PRAD developed metallization varnishes for glass and thus became a specialist in this field.

Aware of the creative and industrial advantages of varnishing glass bottles, Gérard Béranger invented glass lacquering in the 1980s. This technology was put into practice with the launch of Rose Cardin, the first line of lacquered bottles for a selective fragrance.

In 1998, NINA RICCI entrusted PRAD with the complete decoration of the Deci Delà perfume consisting of a multi-color lacquering and a relief serigraphy, another innovation made by PRAD.

By successively integrating different printing techniques, PRAD offered the widest range of organic finishing processes. Always keen to develop its know-how in applying beneficial and environmentally friendly technologies, PRAD invented in 2009 a liquid metallization process which allows metallized coatings with any kind of shades, transparency, shiny or satin, and in countless colors.

Since 2016, PRAD is owned and managed by Bruno Pierrain.

“50 years which consolidate the continuous desire of our team for innovation, improvement and commitment to the brands.”